Secret Collect

We think it is of great importance that you, as a client, keep the focus on what is important: to see at a glance what's going well and what's not and to have the possibility to zoom in on the results you want to know more about. The dashboard, called Secret Collect, can be completely customized and is precisely tailored to the wishes within your organization.

Scoring system

Scoring system

The questionnaire consists of a number of categories which incorporate the journey(s) the customer makes within your organization.

Each category is made up of a set of related questions. That way, each category has a score. By using the well-known colors of a traffic light, it becomes clear at a first glance what's going well and what needs work.

Zoom in on results

Click on a category to zoom in and find out how the score came about.

Here you can see the trend of the category, how different target groups experience it, how different locations score and how the questions that belong to the category score.

Zoom in on results
Get insight in trends

Get insight in trends

A 7.5 is a satisfactory score. But what if it was a 6 before? Or maybe an 8? You want to know how that 7.5 came about.

The continuous use of mystery shoppers offers the possibility to identify trends. Trends give shape to a result and give you insight into a certain development over a longer period. They provide you with guidance in developing training courses, presentations for store managers days and input for evaluation interviews.


Compare locations, categories, target groups, customer journeys and questions with each other. It's whatever you need.

Location x format

Each location manager can compare his or her results with the total score of the format.

This way, you'll know immediately whether there is a better score or whether adjustments have to be made to at least reach the average level of the format.

Location x format

Focus on what's important

We ensure that you only have to focus on the essentials. We take away all peripheral things for you. We automatically send notifications, make it possible to print the results and offer you insight into analytics.



If new results are available, we will send an e-mail within 48 hours to everyone involved.

This could be the management, regional managers and store managers. As a manager you receive only one e-mail when multiple new results are available. This ensures that mail traffic stays within limits.


Printing is bad for the environment. We are not a fan of it either and we have therefore imposed ourselves to keep prints as compact as possible. After all, that is what you want, too!

We understand very well that it is useful to put up the results on the wall in the canteen for employees or to use it for documentation of an evaluation meeting or team meeting.



The all-seeing eye.

Of course you want to keep an overview and know if everyone is actively working with the results. Management gains insight into who views and uses the results. We are proud to show you that the results live enormously among your employees.

There is so much more ...

... and there is more coming every day

Extensive reports

For everyone who is looking for details, depth, examples and substantiation.


A photowall, because images say so much more than words. Our community takes a lot of photos!

Fully responsive

Phone, tablet, computer, laptop, watch, pinboard; it works everywhere.

Export to PDF & XLS

For anyone who wants to juggle data themselves or wants to embellish a presentation.

Work with multiple target groups

Get insight into how different target groups or persona experience it.

Rankings at regional and locational level

Who scores below and above average?

General research statistics

Including the average amount spent, number of assignments executed, etc.


See exactly what you are looking for.

I'm interested!