How do people like
your
bakery?
cafetaria?
hotel?
gym?
lunchroom?
supermarket?
coffee shop?
store?
gas station?
restaurant?
Secret View is the feedback platform for retailers and hospitality businesses. With our network of local communities and the best dashboard in the industry, we accurately map out customer journeys and experiences.
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Trusted by small and large retail and hospitality businesses
Why choose Secret View?
Secret View collects feedback on customer journeys and experiences in your store or hospitality business. This way, you can monitor how all touchpoints in the customer journey function and how customers experience them.
For customer experience research, we use local communities to carry out assignments. Mystery shoppers always come from your target audience and service area, ensuring an authentic experience. This helps you and your employees continuously learn and develop into the best version of themselves.
Everything you need in one solution
Dive deeper
Curious about a specific part? With a few clicks, you have the data you need.
Management overview
Get an overview of the entire organization at a glance.
Customize
There’s no one-size-fits-all solution, so there’s plenty of room to add or remove questions to fit your situation.
Pick a survey
For most industries, we have ready-made surveys. These are based on our years of experience in customer experience research.
Sign up
With filters, our mystery shoppers find assignments that suit them. They sign up for an assignment, and we then select the most suitable mystery shopper.
Assignments
Here, our community can see what the assignment entails: a brief description, the distance to the location, shop credit, and the number of people the assignment is for.
Your assignment on our platform?
Will your business be next? This is the screen all our mystery shoppers see before they carry out an assignment.
Briefing and preparation
There’s a detailed briefing and a preview of the questionnaire. This way, our mystery shoppers are well-prepared and execute the assignment perfectly!
Set up your survey in 15 minutes
Simply select a questionnaire that meets your needs. Choose your target audience, determine the frequency and shop credit, and the survey begins!
We post the assignment on our platform, select the most suitable mystery shopper, and provide them with the right instructions. Once the assignment is completed and approved after our quality check, you receive the results immediately!
Our community is ready
We believe in feedback from real customers, people from your target audience and service area who are interested in your brand. That’s why we don’t use professional mystery shoppers, but regular consumers who already visit your store(s).
Are there too few shoppers in your area? We quickly recruit new community members from your target audience with our targeted campaigns. Additionally, our mystery shoppers bring in many new shoppers from their own network.
What is shop credit?
Our community members receive shop credit wherever possible instead of financial compensation. This way, they naturally choose assignments that suit them. After all, you wouldn't buy products you have no interest in, so our mystery shoppers always belong to your target audience.
And the shop credit? It goes right back into your cash register as revenue! A nice bonus: the amount spent is on average 30% higher than the shop credit!
Qualitative feedback
Our mystery shoppers understand the importance of qualitative and constructive feedback. Through quality controls and e-learnings, they are trained on our platform to become skilled feedback providers.
By performing assignments well, they build their reputation, which helps our algorithm select the most suitable mystery shopper for the next assignment.
Our clients
This is what they have to say about our community
Kim Visser
Termeer Group
That mystery shoppers spend more than the shop credit emphasizes that those who sign up for our assignments are truly part of our target audience.
Jason McAuliffe
Brouwerij Troost
Mystery shoppers come to review, but with a comprehensive questionnaire. This gives you a better picture of a location than Google or Tripadvisor.
Judith Brekelmans
America Today
Mystery shoppers are our eyes and ears; we can’t be everywhere at once. This gives you a genuine view from our target audience on our stores, which is very valuable to us.
Klaas Hogewegen
SOFACOMPANY
Because the community is so large and always local, anyone can be a mystery shopper. Just like our target audience, which ranges widely from 25 to 70+.
Maarten van Ammers
AH to go
We initially hired temp workers, but after a while, our employees recognized them, and the effect wore off. There was a feeling of control, which was not motivating.
