The best dashboard,
just for you
Collecting feedback is our specialty. That’s why we develop the software to gather and visualize this data entirely ourselves. This results in the best dashboard in the industry.
Map the customer journey
Say goodbye to Excel, static PDFs, or convoluted software for Customer Experience Research, Internal Audits, and Compliance Research.
With Secret View’s dashboard, you get in-depth insights into the performance of customer journeys and processes in your formula. With just a few clicks, you can zoom in from a management overview to specific aspects of the customer journey and individual questionnaires.
Benchmark, group, filter, analyze, and use the results to support and coach your teams with constructive feedback.
Location segmentations
One of the most powerful features of our dashboard. Segmenting the results by groupings allows you to see very specifically who needs what within the organization, as well as where things are going well. The results can be segmented to your needs, such as:
Areas
District Managers
Store types
Or other custom segmentations
You can click through each result until you reach the answer from the mystery shopper. This way, you create your own overview of the organization.
Benchmark your results
The benchmark feature allows you to easily make comparisons on every aspect of the research. Select and compare all your locations by research round, customer journey, category, or question.
You'll immediately learn which locations are performing exceptionally well and which are underperforming and need attention.
Rankings
Easily create overviews with the highest and lowest scores on various levels, such as locations, questions, countries, or regions. Click through the scores to the underlying answers for deeper insight.
This way, you know exactly which locations need attention and in which areas you should focus your training. It also provides input for a store competition, promoting positive competition.
AI Assistant
You can now automatically generate summaries of completed questionnaires with the help of our AI Assistant. This allows you to quickly gain insights into the key findings without needing to go through the entire questionnaire. Not only does this save time, but it also makes it easier to take immediate action based on relevant insights.
Moreover, the dashboard is AI-ready, so it will be expanded in the future with even more smart AI functionalities to further optimize your workflow. Think recommendations, highlights, and finding connections in the research.
Celebrations
Set a goal, and as soon as it’s achieved, we’ll celebrate with a confetti shower. And if you hit the perfect score of 100%? It’ll rain 💯💯💯!
It’s the little things that make the experience more personal and motivating. Because that’s what matters most to us: helping retailers and hospitality businesses embrace feedback and turn learning into something fun.
Statistics
See at a glance the key statistics on the total number of completed questionnaires, visited locations, average time in the store, and importantly, the average amount spent. A nice bonus, this amount is on average 30% higher than the shopping budget!
Dive into the answers
Our dashboard allows you to reach the qualitative answers of our mystery shoppers with just a few clicks. Zoom in on the results, analyze the scores, and learn from the feedback. It’s the place where you find valuable input for training, with real examples from real customers.
Export & API
Prefer to export all data? No problem. Easily export all research results to Excel and PDF in various formats. For larger organizations, there is an API for full integration with BI systems, such as Tableau, SAP, and Power BI.
Community services
Your community is our community. Customers and employees provide a wealth of valuable feedback. What do you want to learn from them?
Customer Experience Research
Monitor how the customer journey functions and how people experience it with our mystery shopping community. Map out all touchpoints and learn from the feedback.
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High-end personalised dashboard
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Multiple customer journeys possible
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Mystery shoppers from your target audience
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Internal Audits
Successful processes behind the scenes make success in front of the screens possible. Engage your employees to monitor the invisible processes.
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Say goodbye to Excel
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Various audit types possible
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Immediately visible in dashboard
Compliance Research
Our mystery shoppers help you monitor various compliance issues. Think of alcohol & tobacco regulations, POS materials, product placement, and other internal processes.
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Collect visual evidence
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Age verification available
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Strict quality control
