The best dashboard,
just for you

Collecting feedback is our specialty. That’s why we develop the software to gather and visualize this data entirely ourselves. This results in the best dashboard in the industry.

Map the customer journey

Say goodbye to Excel, static PDFs, or convoluted software for Customer Experience Research, Internal Audits, and Compliance Research.  

With Secret View’s dashboard, you get in-depth insights into the performance of customer journeys and processes in your formula. With just a few clicks, you can zoom in from a management overview to specific aspects of the customer journey and individual questionnaires.

Benchmark, group, filter, analyze, and use the results to support and coach your teams with constructive feedback.

Location segmentations

One of the most powerful features of our dashboard. Segmenting the results by groupings allows you to see very specifically who needs what within the organization, as well as where things are going well. The results can be segmented to your needs, such as:

  • Areas

  • District Managers

  • Store types

  • Or other custom segmentations

You can click through each result until you reach the answer from the mystery shopper. This way, you create your own overview of the organization.

Benchmark your results

The benchmark feature allows you to easily make comparisons on every aspect of the research. Select and compare all your locations by research round, customer journey, category, or question.  

You'll immediately learn which locations are performing exceptionally well and which are underperforming and need attention.

Rankings

Easily create overviews with the highest and lowest scores on various levels, such as locations, questions, countries, or regions. Click through the scores to the underlying answers for deeper insight.  

This way, you know exactly which locations need attention and in which areas you should focus your training. It also provides input for a store competition, promoting positive competition.

Statistics

See at a glance the key statistics on the total number of completed questionnaires, visited locations, average time in the store, and importantly, the average amount spent. A nice bonus, this amount is on average 30% higher than the shopping budget!

Dive into the answers

Our dashboard allows you to reach the qualitative answers of our mystery shoppers with just a few clicks. Zoom in on the results, analyze the scores, and learn from the feedback. It’s the place where you find valuable input for training, with real examples from real customers.

Export & API

Prefer to export all data? No problem. Easily export all research results to Excel and PDF in various formats. For larger organizations, there is an API for full integration with BI systems, such as Tableau, SAP, and Power BI.

Community services

Your community is our community. Customers and employees provide a wealth of valuable feedback. What do you want to learn from them?

Small to large organisations
65,000 mystery shoppers

Customer Experience Research

Monitor how the customer journey functions and how people experience it with our mystery shopping community. Map out all touchpoints and learn from the feedback.

  • High-end personalised dashboard

  • Multiple customer journeys possible

  • Mystery shoppers from your target audience

Results directly visible
Available on every device

Internal Audits


Successful processes behind the scenes make success in front of the screens possible. Engage your employees to monitor the invisible processes.

  • Say goodbye to Excel

  • Various audit types possible

  • Immediately visible in dashboard

Avoid penalties
Help your employees

Compliance Research


Our mystery shoppers help you monitor various compliance issues. Think of alcohol & tobacco regulations, POS materials, product placement, and other internal processes.

  • Collect visual evidence

  • Age verification available

  • Strict quality control

Want to discover all the possibilities?