Secret View pricing
Rates for mystery shopping, internal audits, and compliance research

Mystery Shopping SME
1 to 5 locations
€29,99
per visit
Mystery shopping research for organizations with 1 to 5 locations. Set up a study yourself in 15 minutes. No subscription and always cancellable.
✓ First mystery shopper free
✓ No subscription
✓ Always cancellable
✓ Fully customizable setup
✓ Choose a ready-made questionnaire
✓ Select the frequency of visits yourself
✓ One customer journey per dashboard
✓ One user account
✓ Basic support

Mystery Shopping Enterprise
6+ locations
€27,50
per visit
Custom research with personal guidance and support. Deployable and scalable worldwide. For organizations with 6 to 500+ locations.
✓ Start with a free pilot
✓ Comprehensive onboarding
✓ Suitable for high volumes
✓ Personal guidance in research setup
✓ Customized questionnaire(s)
✓ Unlimited number of mystery shopping assignments
✓ Multiple customer journeys in one dashboard
✓ Unlimited number of user accounts
✓ Personal support in 5 languages

Compliance Research
NIX18, POS, and product placement
Customized
Our mystery shoppers assist you in monitoring various compliance issues. Think of NIX18 regulations, POS materials, product placement, and more.
✓ Start with a free pilot
✓ Comprehensive onboarding
✓ Personal guidance in research design
✓ Custom questionnaires
✓ Unlimited assignments
✓ Unlimited user accounts

Internal Audits
Tools and dashboard
Customized
With internal audits, you check the processes behind the scenes: inventory, hygiene, safety, and compliance with procedures.
✓ Comprehensive onboarding
✓ Personal guidance in research design
✓ Custom questionnaires
✓ Unlimited internal audits
✓ Unlimited user accounts
✓ Free choice in audit frequency
Why Secret View?
Mystery shopping done right: fast, data-driven, and real consumers from your target audience
| Secret View | Traditional mystery shopping | |
|---|---|---|
Community | 75,000+ real consumers | Trained professionals |
Speed | Results within 24 hours | 1-4 weeks wait |
Dashboard | Modern & tailor-made | Old-fashioned whitelabel software |
Technology | 100% developed in-house | Dependent on third parties |
AI & Analytics | Ready-made AI analyses | Manual analysis |
Support | Personal support | Long response times |
Pricing | From €27.50 per visit | High price per visit |
Frequency | Ongoing research | Single snapshots |
FAQ
If is there is anything else we can help you with, don't hesitate to contact us.
What is the difference between Small Business and Enterprise?
Small Business is self-service: you can set up a research project yourself within 15 minutes, with no subscription, and you can stop at any time.
Enterprise is tailored: you get personal guidance, onboarding, support in 5 languages, and it’s suitable for high volumes (6 to 500+ locations).
What does “price per visit” mean?
A visit is one mystery shopping assignment.
With Small Business, you pay a fixed price per published assignment, based on the selected research frequency (weekly, biweekly, or monthly).
With Enterprise, we create a custom price after the demo, depending on factors like number of locations, frequency, and complexity.
Is there a subscription?
No. With Small Business, there is no subscription and you can cancel at any time. Enterprise is a tailored solution with agreements based on your situation.
Can I choose Enterprise (tailored) as a Small Business?
Yes. If you want a tailored questionnaire, setup, or guidance, you can request a free demo even as a smaller business to see what fits best.
How does payment work?
With Small Business, you pay per round via direct debit. For Enterprise, we agree on invoicing with you.
What is shop credit (and is it included in the price per visit)?
In many cases, we reward mystery shoppers with shop credit. Shop credit is not included in the price per visit and is charged on top of it. This shop credit is spent in your location(s) and therefore returns as revenue at the register.
The shop credit is based on the average receipt amount. In some situations, a financial reward without a purchase makes more sense, and that’s also possible.
How do you verify mystery shoppers’ spending?
Mystery shoppers upload the receipt in the questionnaire. This allows you to verify the purchase and see exactly what was bought.