How do people like
your
restaurant?
coffee shop?
hotel?
bar?
deli?
snack bar?
coffee shop?
sandwich shop?
bistro?
brasserie?
Secret View is the feedback platform for everyone in the hospitality industry. With our network of local communities and the best dashboard in the field, we provide a detailed overview of guest journeys and customer experiences.
Start a survey in just 15 minutes from €29.99 per mystery shopper, always cancellable and with no hidden costs.
Trusted by small and large hospitality businesses
Why choose Secret View?
Secret View collects feedback about guest journeys and experiences in your hospitality business. This way, you monitor how all touchpoints in the guest journey perform and how guests perceive them.
For guest experience research, we use local communities of mystery shoppers to carry out tasks. These mystery shoppers come directly from your target audience and local area, ensuring an authentic experience. This helps your staff continuously learn and become the best version of themselves.
Everything you need in one solution
Dive deeper
Curious about a specific part? With a few clicks, you have the data you need.
Management overview
Get an overview of the entire organization at a glance.
Customize
There is no one-size-fits-all solution, so you have the freedom to add or remove questions. This way, the survey always fits your situation.
Pick a survey
We offer ready-made surveys for most hospitality businesses, based on our extensive experience in guest experience research.
Sign up
Our mystery shoppers use filters to find tasks that suit them perfectly. Shoppers sign up for a task, and we select the most suitable mystery shopper.
Assignments
Our community immediately sees what the task entails: a brief description, the distance to the location, store credit, and the number of people the assignment is for.
Your assignment on our platform?
Will your business be next? This is the screen all our mystery shoppers see before they carry out an assignment.
Briefing and preparation
An extensive briefing and a preview of the survey are provided. This ensures our mystery shoppers are well-prepared and carry out the task perfectly!
Set up your survey in 15 minutes
Easily select a survey that fits your needs. Choose your target audience, set the frequency, and decide on the shop credit. The research begins!
We post the task on our platform, select the most suitable mystery shopper, and provide the necessary instructions. Once the task is completed and approved by our quality control, you'll receive the results immediately!
Our community is ready
We believe in feedback from real guests—people from your target audience and local area who are already interested in your brand. That's why we don’t use professional mystery shoppers, but everyday consumers who already visit your hospitality venue.
Not enough shoppers in your area? We launch targeted campaigns to quickly recruit new community members from your target audience. Plus, our mystery shoppers often refer new shoppers from their own networks.
What is shop credit?
Our community members receive shop credit wherever possible instead of financial compensation. This way, they automatically choose tasks that match their interests. After all, you wouldn’t buy products you don’t care about. This ensures they’re always part of your target audience.
And the shop credit? It flows right back into your register as revenue! On average, shoppers spend 30% more than the credit they receive!
Qualitative feedback
Our mystery shoppers are deeply aware of the importance of qualitative and constructive feedback. Through quality checks and e-learning, they are trained on our platform to provide skilled feedback.
By carrying out tasks well, they build their reputation, which helps our algorithm select the most suitable mystery shopper for the next task. Mystery shoppers come to review, but with an in-depth survey. This gives you a clearer view of a location than platforms like Google or Tripadvisor.
Our clients
This is what they have to say about our community
Kim Visser
Termeer Group
That mystery shoppers spend more than the shop credit emphasizes that those who sign up for our assignments are truly part of our target audience.
Jason McAuliffe
Brouwerij Troost
Mystery shoppers come to review, but with a comprehensive questionnaire. This gives you a better picture of a location than Google or Tripadvisor.
Judith Brekelmans
America Today
Mystery shoppers are our eyes and ears; we can’t be everywhere at once. This gives you a genuine view from our target audience on our stores, which is very valuable to us.
Klaas Hogewegen
SOFACOMPANY
Because the community is so large and always local, anyone can be a mystery shopper. Just like our target audience, which ranges widely from 25 to 70+.
Maarten van Ammers
AH to go
We initially hired temp workers, but after a while, our employees recognized them, and the effect wore off. There was a feeling of control, which was not motivating.
