How do people like
your

boutique?

shoe store?

lingerie shop?

kidswear store?

vintage store?

sportswear store?

sneaker store?

denim stores?

menswear store?

swimwear store?

Secret View is the feedback platform for fashion retailers.  With our network of local communities and the industry’s best dashboard, we provide detailed insights into customer journeys and experiences.

Start a survey in just 15 minutes  From €29.99 per mystery shopper, always cancelable, and no hidden costs.

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Why choose Secret View? 

Secret View collects feedback on customer journeys and experiences in your fashion store. Monitor how each touchpoint in the customer journey functions and how customers perceive them.

For customer experience research, we utilize local communities to carry out tasks. Our mystery shoppers always belong to your target group and service area, ensuring authentic experiences. This enables your staff to continuously learn and grow into the best version of themselves.

Recognizable?

Do these questions sound familiar to you? Then Secret View is for you!

How do I create awareness of self-performance among my employees?

When you’re often in the same place, you become blind to certain issues. This is very human. Regularly hold a mirror up to your colleagues on the floor to show how customers perceive them.

If only I had concrete examples during evaluations.

Our qualitative data brings evaluation discussions to life with real-world examples, helping your team truly improve.

How do I increase my revenue?

Was there an attempt at upselling? Were alternatives offered? Customer experience research can help you increase your revenue in various ways.

What happens when I’m not around?

You can’t be everywhere at once, but our mystery shoppers can. They are your eyes and ears.

What are the strengths and weaknesses of my employees?

Get valuable feedback from our community and implement targeted training.

How do I improve the customer experience?

Gain insights into different parts of the customer journey with qualitative feedback from real customers.

Everything you need in one solution

Dive deeper

Curious about a specific part? With a few clicks, you have the data you need.

Management overview

Get an overview of the entire organization at a glance.

Customize

There is no one-size-fits-all solution, so you have the freedom to add or remove questions. This way, the survey always fits your situation.

Pick a survey

We offer ready-made surveys for most hospitality businesses, based on our extensive experience in guest experience research.

Sign up

Our mystery shoppers use filters to find tasks that suit them perfectly. Shoppers sign up for a task, and we select the most suitable mystery shopper.

Assignments

Our community immediately sees what the task entails: a brief description, the distance to the location, store credit, and the number of people the assignment is for.

Your assignment on our platform?

Will your business be next? This is the screen all our mystery shoppers see before they carry out an assignment.

Briefing and preparation

An extensive briefing and a preview of the survey are provided. This ensures our mystery shoppers are well-prepared and carry out the task perfectly!

Set up your survey in 15 minutes

Easily select a survey that fits your needs. Choose your target audience, set the frequency, and decide on the store credit. The research begins!  

We post the task on our platform, select the most suitable mystery shopper, and provide the necessary instructions. Once the task is completed and approved by our quality control, you'll receive the results immediately!

Join waiting list

Our community is ready

We believe in feedback from real customers—people from your target group and service area who are already interested in your brand. That’s why we don’t use professional mystery shoppers, but ordinary consumers who already visit your store.

If there are too few shoppers in your service area, we quickly recruit new community members through targeted campaigns. Additionally, our mystery shoppers bring in new shoppers from their networks.

Meet our community

What is shop credit?

Our community members receive shop credit wherever possible instead of financial compensation. This way, they automatically choose tasks that match their interests. After all, you wouldn’t buy products you don’t care about. This ensures they’re always part of your target audience.  

And the shop credit? It flows right back into your register as revenue! On average, shoppers spend 30% more than the credit they receive!

Qualitative feedback

Our mystery shoppers are deeply aware of the importance of qualitative and constructive feedback. Through quality checks and e-learning, they are trained on our platform to provide skilled feedback.  

By carrying out tasks well, they build their reputation, which helps our algorithm select the most suitable mystery shopper for the next task. Mystery shoppers come to review, but with an in-depth survey. This gives you a clearer view of a location than platforms like Google or Trustpilot.

Our clients

This is what they have to say about our community

Kim Visser

Termeer Group

That mystery shoppers spend more than the shop credit emphasizes that those who sign up for our assignments are truly part of our target audience.

Jason McAuliffe

Brouwerij Troost

Mystery shoppers come to review, but with a comprehensive questionnaire. This gives you a better picture of a location than Google or Tripadvisor.

Judith Brekelmans

America Today

Mystery shoppers are our eyes and ears; we can’t be everywhere at once. This gives you a genuine view from our target audience on our stores, which is very valuable to us.

Klaas Hogewegen

SOFACOMPANY

Because the community is so large and always local, anyone can be a mystery shopper. Just like our target audience, which ranges widely from 25 to 70+.

Maarten van Ammers

AH to go

We initially hired temp workers, but after a while, our employees recognized them, and the effect wore off. There was a feeling of control, which was not motivating.

Cases

We’re here for everyone in retail and hospitality who needs more insight into customer journeys, customer processes, and customer experience.

From the store manager who wants to know who the standout performers are on their team to the owner who wants to get a handle on the customer journey.

More cases

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