Essential insights through compliance research
In a time when regulations are becoming more complex, compliance research is essential. Our mystery shoppers help you monitor various compliance issues. Think about alcohol and tobacco regulations, POS materials, product placement, and more.
Compliance research is utilized by these organizations and more:
Why compliance research?
Whether it’s about alcohol and tobacco regulations, product presentation, or POS material requirements, compliance is important in many ways for retail, hospitality, and FMCG brands. Compliance with the sale of alcohol and tobacco is not only important for promoting responsible use, but also for avoiding fines. Regular checks make it possible to effectively train employees in compliance.
Compliance research can also be used to map out retail execution; from promotions to pricing. Perfect promotion execution leads to higher sales, so there's every reason to monitor these processes closely.
Insight at every level of your organization
Dive deeper
Curious about a specific section? With just a few clicks, you have the data you need.
Management overview
Get an overview of the entire organization's performance at a glance.
Benchmark
Compare across different levels, discover top performers, and identify who needs attention.
Segment
Segment by parts of the customer journey, regions, or locations, and compare the results in a clear overview.
Answers
Behind every score is a detailed explanation from our mystery shopper. This provides a wealth of examples that are useful in training and evaluation sessions.
Location overview
See at a glance how your location is scoring and how that score was determined.
Our dedicated community
Our 65,000 mystery shoppers, who go out daily for our clients, form a global network of local communities.
The community is representative of all demographic groups: female, male, highly educated, practically trained, young, old, urban, rural, and many more segments. For alcohol and tobacco regulation research, we work with a group of 18-19-year-olds, whose ages have been verified.
Because we work with shop credits, our mystery shoppers only choose assignments at brands they care about. This ensures they always come from your service area and belong to your target audience. This way, we always stay close to authentic customer experiences.
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Comply with alcohol and tobacco regulations
Deploy mystery shoppers to prevent minors from buying alcohol or tobacco in your stores. Learn exactly where things are going well and where they’re not, and help your employees comply with alcohol and tobacco legislation.
Our group of 18- to 19-year-old mystery shoppers will get to work for you. They visit your stores, try to purchase age-restricted products, and check whether your employees are properly verifying their age. This helps you avoid strict consequences, both in your stores and online.
POS checks
During marketing campaigns, you want to ensure they are properly executed in the stores. Is everything displayed as intended in the store, and are the products optimally presented? This has a huge impact on the success of a marketing campaign.
Deploy our mystery shoppers during the promotion, and you can be sure that everything is being done correctly. Thanks to the photos our mystery shoppers take, you can also make immediate adjustments if needed.
Product placement
Our mystery shoppers check whether products are present and if they are placed in the correct spot on the shelf. This way, you as a brand can really know if your products are being effectively marketed. This, in turn, impacts brand awareness and ultimately sales.
The mystery shopper checks if everything is correct using the questionnaire and also provides photo evidence via our platform. The results are immediately visible in the dashboard.
