Mystery shopping, internal audits, and compliance research
One personalized dashboard
From feedback to action in one clear dashboard Monitor
customer experience and internal processes within your organization
Real-time insights at every level • Fully customizable to your organization • 100% developed in-house
Map your customer journey
With the Secret View dashboard, you can quickly translate feedback into targeted action. No more loose reports or unclear spreadsheets, but one central platform for mystery shopping, internal audits, and compliance research.
See at a glance the performance of your customer journey(s), where opportunities lie, and which areas need extra attention. Discover trends, celebrate successes, and train based on concrete data, fully tailored to your organization and goals.
Qualitative feedback to learn from
In the dashboard, you can effortlessly click and zoom through different levels: from the overall view to the qualitative responses of our mystery shoppers or your auditors.
Use practical examples, photos, and detailed answers as input for training, coaching, and evaluations. See in detail where things are going well and where adjustments are needed with the help of AI-driven summaries and recommendations.
Smart segmentation
One of the most powerful features of our dashboard. By smartly segmenting results, you gain immediate insight into performance and areas of focus at any desired level. Easily create segments that fit your organization, such as:
Regions
Compare performance across different areas
District managers
See immediately which teams excel or need adjustment
Store types
Discover trends by format or concept
Regions
Add locations to as many segments as you want
AI integration for even better insights into customer experience
Quality control, summaries, and improvement recommendations: AI helps you analyze and improve faster and smarter.
AI Quality Control
Reviewing questionnaires
While filling out the questionnaire, over 200 AI-driven checks assess the answers for quality, consistency, and reliability, providing mystery shoppers with immediate feedback.
- ✓
Results available immediately after visit
- ✓
Higher reliability of feedback
- ✓
Consistency in provided answers
AI Summaries
Summarizing questionnaires
No time to read a questionnaire in full? The AI system analyzes all submitted mystery shopping questionnaires and automatically generates clear summaries for quick analysis.
- ✓
Immediate insight into key points
- ✓
Less time spent on analysis
- ✓
Identify trends and patterns
AI Insights
Key insights and strengths
The AI system provides improvement recommendations based on your shopping results, including steps to improve.
- ✓
Insight into strengths and best practices
- ✓
Concrete action points for improvement
- ✓
Prioritization based on impact
The best dashboard on the market full of handy features
Easily and quickly achieve the best insights and keep your employees engaged with goals, rankings, and positive competition.
Benchmark your results
Easily compare all your locations, teams, or categories with the benchmarking feature. For example, filter by research round, customer journey, specific category, or question and see immediately how performances relate to each other.
This way, you can quickly discover which locations excel and where there are growth opportunities. Focus your attention where it yields the most and share best practices within your organization.
Rankings by segment
Create overviews of the highest and lowest scores by country, region, or question. Click on a score for insights into responses and areas for improvement. This way, you can see which teams need attention and where training has the most impact. Rankings are the basis for internal challenges and encourage positive competition.
Celebrations
Set a goal, and as soon as that goal is achieved, we celebrate it with a shower of confetti. Achieve the perfect score of 100%? Then it literally rains 💯💯💯. It's the little things that make the experience a bit more personal and motivating. Because in our eyes, the most important thing is that retailers and hospitality embrace feedback and turn learning into something fun.
Analytics and management
When you invest in software, you want to ensure that everyone is actually using it. That's why admins can manage users themselves and see in the dashboard how often users, such as store and area managers, log in and view results. This way, you can easily check if teams are engaged, prevent insights from being overlooked, and maximize your return on investment.
Demographic data
Gain insight into who is behind the numbers. View demographic data of mystery shoppers directly in your dashboard to add extra context and make more targeted decisions.
Export & API
Do you want to analyze or share all the data yourself? Easily export all results to Excel or PDF, exactly in the format you need.Are you working with your own dashboards or BI tools? Through our API, you can connect the platform directly to systems like Tableau, SAP, or Power BI—for maximum flexibility and integration.
Statistics
Get a quick overview of the key statistics regarding the total number of completed surveys, visited locations, average time spent in the store, and importantly, the average amount spent. Interestingly, this amount is on average 30% higher than the shopping credit!
