65,000+ mystery shoppers,
what do you want to know?
Our mystery shoppers are real customers from your target group and service area. They share valuable customer experiences and constructive feedback daily through our platform. Help your employees grow with our feedback!
Get to know our community
Our global network of local communities is ready for you!
65,000 consumers
Local communities
Your target audience
From your service area
Community rating
Training
High quality
Pro shoppers vs real shoppers
Many traditional companies use professional mystery shoppers. These are people who aren't in your target group and spend their days traveling around the country to visit various stores, aiming to earn money. They stand out and create a skewed picture.
We believe in feedback from real customers—people from your target group and service area who are interested in your brand. That's why we don't use professional mystery shoppers, but ordinary consumers who already visit your store(s).
Why we work with shopping credit
When possible, our community members receive shopping credit to spend in-store, instead of financial compensation. This way, they naturally choose assignments that suit them. After all, you don't quickly buy products you have no interest in. So they always belong to your target audience.
And the shopping credit? It just returns to your register as revenue! An added bonus is that the amount spent is on average 30% higher than the shopping credit!
• Sign up
With filters, our mystery shoppers find the assignments that suit them perfectly. Mystery shoppers sign up for an assignment, and we then select the most suitable mystery shopper.
• Assignments
Here, our community can see immediately what the assignment entails. A brief description, the distance to the location, shopping credit, and how many people the assignment is for.
Qualitative feedback
Our mystery shoppers understand the importance of qualitative and constructive feedback. Through quality controls and e-learnings, they are trained on our platform to become skilled feedback providers.
By doing assignments well, they work on their reputation. This helps our algorithm choose the most suitable mystery shopper for the next assignment.
Quality control
Before the results from the mystery shoppers appear in the dashboard, they are checked by two Approvers. Our Approvers are the most experienced members of our community with an excellent reputation. They check if the answers are correct, if the receipt is accurate, and if the feedback is positively constructive.
Globally scalable
Our network of local communities can be deployed worldwide. In many countries, we have a healthy and active community.
Are there too few shoppers in your service area? Then we quickly recruit new community members from your target audience with our targeted campaigns. Additionally, our mystery shoppers also bring in many new shoppers from their own network.
Our clients
This is what they have to say about our community
Maarten van Ammers
AH to go
We initially hired temp workers, but after a while, our employees recognized them, and the effect wore off. There was a feeling of control, which was not motivating.
Kim Visser
Termeer Group
That mystery shoppers spend more than the shop credit emphasizes that those who sign up for our assignments are truly part of our target audience.
Jason McAuliffe
Brouwerij Troost
Mystery shoppers come to review, but with a comprehensive questionnaire. This gives you a better picture of a location than Google or Tripadvisor.
Judith Brekelmans
America Today
Mystery shoppers are our eyes and ears; we can’t be everywhere at once. This gives you a genuine view from our target audience on our stores, which is very valuable to us.
Klaas Hoogewegen
SOFACOMPANY
Because the community is so large and always local, anyone can be a mystery shopper. Just like our target audience, which ranges widely from 25 to 70+.
Community services by Secret View
Embrace feedback and turn every visit into a great experience. Continuously optimize your customer experience with feedback from your own target group with Secret View.
Customer experience research
Monitor how the customer journey functions and how people experience it with our mystery shopping community. Map out all touchpoints and learn from the feedback.
✓ High-end personalised dashboard
✓ Multiple customer journeys possible
✓ Mystery shoppers from your target audience
Compliance research
Our mystery shoppers help you monitor various compliance issues. Think of alcohol & tobacco regulations, POS materials, product placement, and other internal processes.
✓ Collect visual evidence
✓ Age verification available
✓ Strict quality control
