De Beren x Secret View
25/8/2024
Our new partnership with De Beren is here! The mystery shopping research for De Beren aims to map out and provide feedback on the guest experience in 50 De Beren Restaurants across the country.
A new perspective on guest experience
For over 40 years, De Beren has been serving generous dishes from the charcoal grill in an atmosphere that exudes coziness and relaxation. From the first location on Noordsingel in Rotterdam, the De Beren formula has grown into a true phenomenon. Now, with insights from the mystery shopping research, they are taking a step further towards delivering excellent guest experiences.
The perfect feedback tool
Marjolein Mens, CCO of De Beren, shares her enthusiasm about this collaboration: "At De Beren, we strongly believe in the power of feedback. It is the foundation on which we want to continue improving our guest experience. With Secret View, we dive deeper into the desires and experiences of our guests. The concrete insights we gain from this are incredibly valuable for further developing our employees and restaurants. The data shows that the need for support varies per restaurant, allowing us to work in a very targeted manner. This focused approach enables us not only to meet, but also to anticipate the expectations of our guests. The goal is clear: great food for everyone at a good price, and surprising them with the ultimate Beren experience. The collaboration with Secret View contributes to realizing our ambition."
In addition to mystery shopping, De Beren also uses our Internal Audits. With the audits, De Beren employees evaluate operational processes and working methods. All results are displayed in the dashboard, making both external customer feedback and internal audit data easily accessible in the same tool.
Ready for the future
With a powerful vision, De Beren is committed to improving their guests' experience. By applying the insights from the research, they aim not only to optimize their existing service, but also to develop their employees through training tailored to direct customer feedback.
Do you want to improve your customers' hospitality experience with mystery shopping?
Discover the possibilities for your organization, or just get in touch with us!
Want to enjoy a night out at De Beren?
Check out all our assignments for De Beren in your region on the platform. Want to try mystery shopping at De Beren? Register here.
