Sani4All & Kitchen4All x Secret View
17/4/2024
Secret View welcomes not one, but two new formulas, Sani4All and Kitchen4All! Sani4All, known for their extensive range of bathrooms, and Kitchen4All, the specialist in kitchens. Together they have 42 locations in the Netherlands. With mystery shopping research, they gain better insight into the customer journey and experience within their formulas. The research started in January 2024.
From visit to experience
Both formulas share the same vision on the importance of a personal and involved approach, where the customer always comes first. By using mystery shoppers, Sani4All and Kitchen4All get a realistic picture of the customer experience. This approach enables them to collect valuable insights on how customers experience their visit to the stores, from reception to advice and handling.
All branches of Sani4All and Kitchen4All are visited once every two months by our mystery shoppers. During the visit, they focus on bathrooms and kitchens and engage in an advisory conversation with an employee.
The impact of customer feedback
Sani4All and Kitchen4All are excited about the collaboration with Secret View. They really see it as a crucial step to continuously improve their service. “By monitoring how our customers experience our service and taking immediate action on their feedback, we can better align our services with what our customers want. This strengthens our bond with customers and builds stronger trust in our brands.”
“The insights we gain from these studies are used to set up specific training for our team. This way, we boost the skills of our employees, and thereby also the satisfaction and loyalty of our customers. We find it important that everyone is involved in this research and that we all work towards the same goal,” says Pascal Reulink, Marketing Manager at Sani4All and Kitchen4All.
Would you like to collect real customer insights and improve customer experience like Sani4All and Kitchen4All?
Check out the possibilities or just contact us!
Mystery shoppers, interested in a fun assignment?
Assignments at Sani4All and Kitchen4All are now available, so quickly check the platform to see if there is an assignment available in your area. Would you like to become a mystery shopper? Register here.
