Toastable x Secret View
8/12/2023
Toastable is expanding and has ambitious future plans. With more and more locations spread across the country, there is a growing need to have a presence in every Toastable store. Mystery shopping is ideal for this purpose, and that's how the creator of the highest toasts in the Netherlands ended up at Secret View.
Mystery shopping with a triple-decker toast
After working for five years in a beach pavilion, Bartjan Hendriksen saw a promising opportunity to start a tostibar. Not just ordinary toasts, but triple-decker toasts. The concept of Toastable was born, and now, ten years later, Toastable is a successful enterprise with six locations scattered across the Netherlands.
Toastable has two branches in Amsterdam, and the remaining four are in Utrecht, Almere, The Hague, and Arnhem. Some of these branches are managed by franchisees. The company offers enthusiastic entrepreneurs the opportunity to take over and lead successful branches. They place great importance on the tidy appearance of the establishment, friendly and active guest approach, and hospitable employees.
To ensure that each branch operates in a similar manner, Toastable conducts mystery shopping research. This helps them understand how each location performs, identify areas for improvement, maintain brand consistency, and ensure constant quality and service.
Secret View offers much more than Google Reviews
Operational Manager Yvette Brink emphasizes that it is crucial for Toastable to gain better insight into customer experiences: "We want to know where we can improve the customer journey and if all branches work in a uniform manner. The customer experience research from Secret View will greatly assist us in this."
"With the results from the research, we can target our training for employees more effectively and provide better guidance, so they can assist our guests in the best way possible. We used to try to gather this information from Google Reviews, but Secret View provides much more insight and depth. We are really looking forward to the results!"
Do you want to enhance your customers' hospitality experience with mystery shopping?
Discover the possibilities for your organization, or simply get in touch with us!
Have you also developed a craving for a triple-decker toast?
Check out all our assignments for Toastable in your region on the platform. Would you like to become a mystery shopper? Register here.
