Mystery shopping platform
for retail and hospitality
How is your strategy executed on the work floor? Continuously measure it through feedback from your customers who are active in our community, train your team effectively, and keep improving your customer experience.
Trusted by 200+ retail and hospitality brands worldwide
From local hotspot to international brand
Secret View makes customer experience measurable
We track how every part of the customer journey performs and how customers experience it, at management, regional, and branch level. Instantly see what’s working and where you can improve:
- Mystery shoppers from your target audience and local area
- Detailed feedback in your dashboard within 24 hours
- Learn from customer experiences and make targeted improvements
What does Secret View offer you?
Effective Training
Custom dashboard with actionable AI-driven insights to train your team effectively.
Engaged Employees
Celebrate successes, provide feedback, and motivate with incentives.
Higher Conversion
Identify revenue opportunities in qualitative feedback and train specifically on targeted areas.
Better Evaluation Meetings
Continuous feedback and concrete examples for coaching and evaluations.
Our solutions
From mystery shopping to internal audits: leverage the power of our community of over 65,000 consumers and your own employees.
Mystery Shopping
Customer Experience Research
Get clear insights into your customer experience. Mystery shoppers visit your location and follow the customer journey.
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Unique personalized dashboard
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Map multiple customer journeys
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Shoppers from your target audience
Compliance Research
Compliance Research
Mystery shoppers monitor compliance issues like alcohol regulations, POS materials, and product placement.
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Collect visual material
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Strict quality control
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Age verification via iDIN
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Interne Audits
Tooling and dashboard
Your employees conduct the audit, fill out the questionnaire, and the results are immediately available in the dashboard.
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Say goodbye to Excel
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Various audit types possible
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Data always and everywhere available
All results in one clear dashboard
Has a mystery shopper visited? Within a few hours, the results will be in your personal dashboard. Compare locations, zoom in on specific aspects, and discover what is going well and where improvements can be made.
- Compare customer journeys across all locations at a glance
- Insights for everyone: from headquarters to store employees
- Qualitative feedback with photos and detailed situational descriptions
65,000+ consumers from your target audience
Not professionals visiting 10 stores a day, but real consumers who choose which tasks to perform on our platform. They have an affinity for your organization and are from the local area. This way, you receive feedback that is truly valuable.Identity verification, e-learnings, reputation scores, and quality checks ensure that you only receive useful feedback from reliable mystery shoppers.
What clients say about Secret View
Why 200+ retail and hospitality organizations choose Secret View
Maarten, Business Manager
Albert Heijn
By using Secret View every week, you can see that the conversation between employee and store manager really takes off, that it encourages behavioral change, and that the team becomes more aware of what customers think.
Willemijn, Sales Associate
Marie-Stella-Maris
The research ensures that everyone becomes aware of their own behavior and that we give our customers the best possible experience.
Monique, Sales Associate
Holland & Barrett
I find the mystery shopping research very valuable. You get great personal feedback and see what you can focus on, or you discover how to collaborate better as a team.
Dino, Directeur Operations
FEBO
We want to learn from the facts. Secret View gives us the insights we need to fulfill our unique position in every location, for every guest.
Linda, International Retail Manager
NAME IT
Do you want to know what’s happening on the shop floor? Then look through the eyes of your customer. That’s why we work with Secret View: real customers, real experiences, detailed feedback.
Soufiane, CEO
MADAQ Chocolatier
Thanks to Secret View, we now have a clear dashboard that shows all our improvement points at a glance. This allows us to keep growing and offer our customers the best possible experience.
Pascal, Head of Retail
G-STAR
It is the most realistic tool for us to elevate the customer experience in our stores.
Kevser, Business Development Manager
POTAÉ
Secret View thinks along with us, is flexible, and helps us improve in a focused way when it comes to customer experience and ensuring quality and service.
How Secret View helps My Jewellery strengthen the customer experience in 40+ boutiques
From online favourite to more than 40 physical boutiques in the Netherlands, Belgium and now also in Paris: jewellery brand My Jewellery continues to grow. To enhance the customer experience in all its stores, the brand is now working with Secret View. By deploying monthly mystery shoppers, we capture the customer experience in detail and help the jewellery and fashion brand grow in a focused way.
Henri Willig Maastricht wins Experience of the Month Award in October for outstanding hospitality
Henri Willig Maastricht has won our Experience of the Month Award for October! Each month, our mystery shoppers visit thousands of shops and hospitality venues. From all these visits, we select the most remarkable, customer-friendly, or inspiring experience. This month, the winning visit took place at Henri Willig in Maastricht.
Cavallaro Napoli wins the Experience of the Month Award for September!
Each month, our mystery shoppers visit thousands of retail and hospitality locations. From all these visits, we select the most remarkable, customer-friendly, or inspiring experience. In September, that honour undoubtedly went to Cavallaro Napoli in the fashion capital of Arnhem!
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