Smart people
embrace feedback
Secret View is one of the leading feedback platforms for retailers and hospitality businesses. With our worldwide community of over 65,000 mystery shoppers and the best dashboard in the industry, we accurately map customer journeys, processes, and experiences.
Trusted by retail and hospitality brands worldwide
Smart people embrace feedback
Secret View collects feedback on customer journeys, customer processes, and customer experience for your retail or hospitality brand. This way, you can monitor how all touchpoints in the customer journey are functioning and how customers perceive them. We do this with customer experience research, internal audits, and compliance research.
With Secret View, you enable your employees to continuously learn and develop themselves into the best version of themselves.
Insights at every level of your organization
Take a deep dive
Curious about a specific touchpoint? With just a few clicks, you’ll have the data you need.
Management overview
Get an intuitive overview of the performance of the entire organization.
Benchmark
Compare across different levels, discover top performers, and identify who needs attention.
Segmentations
Segment by parts of the customer journey, regions, or locations and compare the results in a clear overview.
Answers
Behind every score is a detailed explanation. This provides a wealth of examples that are useful for training and evaluation meetings.
Location overview
See at a glance how your location scores and how the score is determined.
Community services
Your community is our community. Customers and employees provide a wealth of valuable feedback. What do you want to learn from them?
Customer Experience Research
Monitor how the customer journey performs and how people experience it with our mystery shopping community.
- ✓
High-end personalized dashboard
- ✓
Multiple customer journeys possible
- ✓
Mystery shoppers from your target audience
.webp)
Internal Audits
Efficient behind-the-scenes processes drive success on the sales floor. Get your team involved to monitor those invisible processes.
- ✓
Say goodbye to Excel
- ✓
Several audit options available
- ✓
Results directly visible
Compliance Research
Our mystery shoppers help you monitor a variety of compliance issues, including alcohol and tobacco regulations, POS materials, product placement, and more.
- ✓
Collect visual evidence
- ✓
Age check available
- ✓
Strict quality control
Our global community
Our 65,000 mystery shoppers, who are out in the field every day for our clients, form a global network of local communities.
Our community represents all demographic groups: women, men, highly educated, practically skilled, young, old, urban, rural, and many more segments.
Because we work with shop credits, our mystery shoppers only choose assignments at brands they care about. This ensures they always come from your service area and belong to your target audience. This way, we always stay close to authentic customer experiences.
Quality and reputation
Our mystery shoppers understand the importance of providing high-quality and constructive feedback. Through quality checks and e-learning courses, they are trained on our platform to become skilled feedback providers. By completing assignments successfully, they build their reputation, which helps our algorithm choose the most suitable mystery shopper for the next assignment.
Every completed questionnaire is reviewed by two Approvers. They check the answers, ensure the receipt is accurate, and verify that the feedback is positively constructive and describes the situations sufficiently.
Secret View Experience of the Month September: SNS De Leim Maastricht
We were off to the south again, as SNS De Leim in Maastricht won the Experience of the Month for September! Every month, our mystery shoppers carry out assignments in thousands of stores, and from all these results, we select the most remarkable, customer-friendly, or best experiences! This month, SNS De Leim stood out.
Secret View in 2024: discover our new dashboard and sneak peek of the app
At our annual Secret View Client Day, we unveiled the completely revamped dashboard and provided a sneak peek of the new mystery shopping app!
Secret View Client Day 2024 recap
On September 27th, we organized the fifth annual Secret View Client Day!
Join us!
Secret View is one of the leaders in the world of feedback platforms. The team is young, diverse, and ambitious. Our software makes us scalable and flexible, which we develop ourselves at our HQ in Arnhem, The Netherlands. We work in a hybrid manner, value our open culture, and maintain a relaxed atmosphere.
We're growing fast, which means there are many opportunities within the company, now and in the future. So keep an eye on us through social media! Don't see a suitable vacancy right now? Talent is always welcome, so feel free to reach out!
Join us!
Secret View verandert de wereld van mystery shopping onderzoeken. We bouwen 's werelds beste mystery shopping platform en groeien met een wereldwijde online community. Ga je mee op onze reis?
Business Development Specialist UK
Fulltime, Arnhem NL
Commercial Internship
Fulltime, Arnhem NL
