Burger King x Secret View

The year has only just started and the good news doesn’t stop coming. Within the next few weeks, we will start a mystery shopping research at Burger King in The Netherlands!

This flame-grilling formula has been around for many years now and is a true burger institution worldwide. With good reason, too. Delicious WHOPPER®, crispy twister fries and a cool (or should we say hot?) appearance make Burger King one of the largest restaurant chains in the world.

With over 17.000 restaurants globally, Burger King welcomes 11 million guests every single day. Like elsewhere, Burger King has also become indispensable in The Netherlands. What’s essential to that success is the uniform fulfillment of the Burger King DNA. To support that mission, starting February 2020 Secret View will send her mystery shopping community to the Burger King master franchise stores on a weekly basis.

Michael van Dongen, Head of Operations at Burger King Netherlands, chose Secret View as mystery shopping partner. “The goal is to help our employees learn and grow in their jobs. We do that by making them aware of their own actions. What’s important to us is to not use mystery shopping as a means to audit our employees but to stimulate a learning environment.”, says Michael about his choice for Secret View. “Burger King and Secret View are completely aligned in that respect. Real experiences are gathered from real customers, not from professional auditors. The cherry on top is the highly intuitive dashboard that makes learning very accessible for every stakeholder.”

We happily welcome Burger King to our club and look forward to a great partnership!

Mystery shopper, is this making your mouth water too?

The assignments will soon be published (The Netherlands only, Dutch language only!) on the platform. Be there or be square because these assignments are going to go like hotcakes..or hot burgers. Not a mystery shopper yet? Register here now!